Football is more than it's a sport. For many they are a way of life. Within the diverse fan subcultures that have developed over the decades however none is as distinct and as well-known as the casuals of football. Originating from the terraces of the UK Casual movement is a combination of love for football and a passion for fashion, and an aura of anger. This article examines the origins, evolution and the influence of casuals in football Unfair Athletics.
The History of the Football Casuals
The movement to become a football casual started in the latter part of the 1970s and into the during the first half of the 80's United Kingdom. It was born from the desire to stand out the crowd of football enthusiasts most of whom were associated with punk or skinhead scene. Casuals sought to separate themselves from these types of groups, which they did by embracing high-end sportswear and designer clothes.
Brands such as Fila, Lacoste, Ellesse or Sergio Tacchini were the clothes of selection for casuals. These brands represented exclusivity as well as fashion, which was a stark contrast to the tough and rebellious appearance of some fan clubs. Fans of football returning from European away games brought back clothes that were not readily accessible in the UK and sparked a fashion that would soon take over the country.
The Style That Defined a Subculture
At its base, the casual trend is all about fashion. The casual look is typically characterized by:
Designer Tracksuits Brands such as Fila as well as Adidas were the preferred choice for tracksuits. Often, they were in colorful and striking designs.
Stonewashed Denim Affixed to casual trainers jeans were a must for match-day outfits.
Iconic Clothing Nike trainers Adidas particularly those of the Samba as well as the Gazelle models, became famous in the casual world.
Outerwear: Jackets by brands such as CP Company, Stone Island and Burberry made for a practical, yet stylish layer to the outfit.
Accessories Casuals are often seen sporting scarfs and baseball caps, subtle blending color schemes with high-fashion clothes.
This obsession with fashion did not only revolve around looking nice but an opportunity to avoid detection. Through the use of subtle clothing, such as designer wear, casuals could blend into crowds and escape the surveillance of police at games, particularly during a time when football violence was rampant.
The Culture of Football Casuals
Beyond fashion, football casuals represented an atmosphere of loyalty and camaraderie. The movement was founded on three principals:
Football Casuals were first and foremost, dedicated supporters of their clubs. Game days were sacred as was supporting their club a matter of pride.
Territorial Pride: Casuals portrayed their regions and games often turned into arenas for rival groups to assert dominance. This territorial aspect fueled conflicts that often escalated into a war.
Unity and Identity: The casuals' distinctive fashion style gave them a sense belonging. Wearing the same brands and sharing similar interests helped to create an intimate community.
Although the casual fashion has occasionally been attributed to violence, it's important note that not all casuals participated in violent activities. For most, it was about enjoying football and showing their individuality through fashion.
The Evolution of the Casual Movement
The casual scene has changed considerably since its emergence. In the 1990s there was declining numbers as football became more commercialized, and the game's working-class roots began to erode. But the casual game never truly disappeared; it evolved and changed.
Today, the influence of casuals can be evident in popular fashion. Brands such as Stone Island and CP Company which were once affluent labels for the terraces, are highly sought-after by celebrities and fashion avids. The resurgence of vintage sportswear brought traditional Adidas footwear and Fila tracksuits back into the spotlight.
Modern footballers are still embracing aspects of the casual look that blends with contemporary streetwear. The movement's legacy endures, at the football field and in the streets.
Casuals in Popular Culture
The football casuals have left a mark upon popular culture. Films like The Football Factory and Green Street have depicted the style of life, though frequently focusing on its violent aspects. In the same way, genres of music like Britpop in the 90s were heavily influenced and influenced by casual clothing, with bands like Oasis and Blur taking on the look.
Social media also plays an important role in keeping the movement going. Platforms like Instagram provide modern interpretations of casual style, inspiring new generations of soccer fans to embrace the look.
The Global Spread of the Casual Movement
The trend that began in the UK has since spread to other countries. Football casuals are found in countries like Italy, Russia, and Brazil all of which have their unique spin to the movement. The shared love for football and fashion transcends boundaries by uniting football fans into a common culture.
In cities like Italy casuals have been incorporating elements from high-end brands such as copyright and Prada to reflect Italy's deeply rooted fashion heritage. When it comes to Eastern Europe, the movement generally adopts a more functional and rugged appearance that combines streetwear with the typical casual look.
Conclusion
The movement of casual football is an intriguing blend of sport, style, and subculture. The impact of this movement extends far beyond the fields, creating style trends as well as influencing popular culture. The idea of using football as a means for fans of football to show their individuality and loyalty has become an international phenomenon that proves that the interplay of fashion and sport can be a significant force.
For those who enjoy the life of a casual, it's a lot more than just clothes and football--it's a statement of identity and a celebration of communities, and a tribute to the beautiful game.